SRIYENTRA
Sports events and competitions, cricket competitions, e-sports, coaching, academies and boarding schools.
Brand & Trademarks
The group's marks, the classes they cover, and the rules for using the SriYentra identity.
The SRIYENTRA device mark
Two spellings, one name
SriYentra and SriYantra are the same name. They are pronounced identically; the only difference is a vowel. Both have been filed as trademarks, deliberately, so that the identity is protected however it is written and whichever transliteration a third party reaches for.
In practice the group uses SriYentra for the group itself and its Dubai sports business, and SriYantra for the education company. Neither is a misspelling of the other.
Register
Trademark applications
All three marks are device marks filed in India through the group's Indian filing entity.
SRIYANTRA EDUCATION
Academies, teaching, educational and instruction services, and information in the field of education.
ALTXRA
Financial transactions, funds transfer and exchange services provided via blockchain technology.
| Mark | Type | Class | Jurisdiction | Filed | Status |
|---|---|---|---|---|---|
| SRIYENTRA | Device | 41 | India | 14 April 2026 | Under examination |
| SRIYANTRA EDUCATION | Device | 41 | India | 13 March 2025 | Under examination |
| ALTXRA | Device | 36 | India | 26 June 2026 | Filed |
SRIYENTRA — specification
Arranging and conducting sports events; boarding schools; arrangement of sports competitions; career counselling relating to college education; arranging cricket competitions; organization of cricket competitions; academies (education); educational services provided by academies; arranging and conducting e-sports competitions; coaching in the field of sports.
SRIYANTRA EDUCATION — specification
Academies (education); providing information in the field of education; teaching; educational services; instruction services.
ALTXRA — specification
Financial transactions via blockchain; estate planning using blockchain technology; cryptocurrency exchange services featuring blockchain technology; electronic funds transfer provided via blockchain technology; electronic transfer of digital tokens and virtual currencies incorporating cryptographic protocols operating on a blockchain platform.
Why these classes
Class 41 covers education and sport, which is where the SriYentra and SriYantra marks are used: cricket competitions, academies, coaching and school services. Class 36 covers financial services, which is where ALTXRA operates. The specifications were drafted to match what each business actually does rather than to claim territory it does not occupy.
Status notice. These entries describe the group's own filing position and are provided for information. The Indian Trade Marks Registry record is the authoritative source for the status of any application.
Use of the mark
Where the SriYentra identity appears
The mark is used consistently across the group's operating businesses, its websites and its official channels.
In commerce
- SriYentra Sports Services LLC, Dubai — sports management and events, operator of the ESA T20 cricket league
- SriYantra Education Catalysts Private Limited, New Delhi — K-12 education infrastructure
- Rights agreements with the Rwanda Cricket Association, Cricket Malawi and the Zambia Cricket Union
- SriYentra Investments Zambia
Online
- sriyantra.pro — group website
- sriyentra.com — Dubai corporate site
- esat20.com — ESA T20 cricket league
- sriyantraeducation.com — education company
- altxra.ai — ALTXRA
- LinkedIn and X
Guidelines
Using the mark
Colour
Rules
- Keep clear space around the wordmark equal to the height of the letter S on every side.
- Reproduce the mark in gold on crimson, or in a single flat colour where the process does not allow a gradient. Do not recolour it otherwise.
- Do not stretch, rotate, outline, add effects to, or redraw the wordmark, and do not separate the swash rule from the lettering.
- Minimum reproduction width is 28 mm in print and 120 px on screen.
- Write the name as one word with two capitals: SriYentra, or SriYantra for the education company. Not Sri Yentra, Sriyentra or SRIYENTRA in running text.
- Third parties may not use the mark without written permission from the group.
Permission and enquiries: contact the group.
Also in use
Other marks across the group
Two further devices are used in commerce by the group's operating companies, alongside the filed marks above.
